What’s it about?

So. Why did we write the book, Unthinkable?

The truth is that the thinking that got us to write the book is just the same as the reason the partners started the agency, Fluxx, back in 2011.

We knew from years of working with companies on new things that often the most exciting ideas and challenges were prone to end up the most disappointing failures. We knew too the reality of such missed opportunities was not of innovation teams overcome with the technical or consumer challenge but rather battling against the forces of their own business.

We recognised the need to find new ways to operate to enable the largest businesses to forget their pasts and truly embrace completely new things.

For us to get stuff done in large companies, we must spend as little money as possible, tangle with as few of these sectarian forces as we can and get output as early as possible.

We must move the game from predictive project and management thinking to foster learning and facts over bluster, confidence and unfounded optimism of macho management.

Unthinkable will be published in the first half of 2015. Sign up for our newsletter (right or below) if you would like to learn more. Contact me if you’d like to tell me your stories of getting stuff done in large enterprises.